About:

I’m a bilingual ACD and Copywriter with over a decade of experience crafting 360 integrated campaigns for global consumer brands, sports properties, and multicultural audiences.

My work spans every channel, from lifecycle email strategy and high-impact OOH to short-form video and paid media.

Whether developing campaign narratives for the FIFA World Cup 2026™ or leading creative ideation and bilingual transcreation for national brands like the NBA and McDonald's, I focus on building clear messaging frameworks and helping guide cross-functional teams to execute work that resonates across both English and Spanish-speaking audiences.